THE FRAMEWORK
The Five Tiers of
Medspa Blueprint
Find your stage. Get the exact strategy, frameworks, and tools designed for where you are right now — and where you're going next.
PURCHASE THE COMPLETE MEDSPA BLUEPRINT-$597Tier 01 of 05
🌱
Seed
FOUNDATION & MINDSET
For aestheticians, cosmetologists, skincare enthusiasts, beauty school graduates, and anyone exploring aesthetics before opening. If you are still in the exploring and preparing phase — this is your entry point.
GET SEED TIER-$47WHAT YOU WILL LEARN
➜How medspas really make money, and where the margin hides
➜Whether aesthetics is actually right for you — the honest assessment
➜What the law will require of you before you open
➜The medical director question, answered properly
➜What it truly costs to start — and what you can skip
➜Setting up your first room without overspending
➜The Mindset & Foundations workbook
➜The First 10 Clients framework
➜Where beauty ends and medspa begins, and why that line matters
➜Choosing a niche you can own instead of compete in
➜How to create demand before you build out
➜Faith, purpose, and vision
FULL BLUEPRINT (All Tiers)-$597Tier 02 of 05 · Most Popular
🌸
Bloom
BUILD & LAUNCH
For new spa owners, solo aestheticians, beauty entrepreneurs with a concept, and owners under 12 months in business. You have made the decision. Now let's build it right.
GET BLOOM TIER-$97WHAT YOU WILL LEARN
➜Location strategy: Vision Over Vanity
➜Compliance as protection, not punishment
➜The conversations that turn enquiries into bookings
➜Hiring ethics: when skill isn't enough
➜Building a team that doesn't need you in the room
➜Designing a menu that sells itself
➜The Pricing is Positioning workshop
➜The Tiered Pricing Calculator
➜The Profit Leak Quiz and scoring system
➜The content framework behind the growth
➜What actually made the reels work
➜Your first twelve months, mapped
FULL BLUEPRINT(All Tiers)-$597Tier 03 of 05
⚡
Elevate
SCALE & SYSTEMATIZE
For spa owners who are profitable but stuck — marketing challenges, team growth issues, financial management gaps, and system deficits. You are open, you are making money, and now it is time to stop being the bottleneck.
GET ELEVATE TIER-$197WHAT YOU WILL LEARN
➜Where your next revenue stream is hiding
➜Reading your numbers like an owner, not a technician
➜Leading a team instead of managing one
➜The handful of metrics that actually predict growth
➜Why clients leave, and the system that keeps them
➜Social strategy once the easy growth stops
➜Getting press without a publicist
➜Partnerships that send clients while you sleep
➜Turning what's in your head into systems
➜Owner Extraction — removing yourself from the business
➜Forecasting revenue you can plan around
➜The shift from operator to CEO
FULL BLUEPRINT(All Tiers)-$597
Tier 04 of 05
👑
Legacy
EXPAND & PROTECT
For established spa owners with multiple locations or serious expansion goals. You are building beyond the treatment room. This tier is for owners who think in decades, not quarters.
GET LEGACY TIER-$397WHAT YOU WILL LEARN
➜Running more than one location without losing control
➜Building a product line — the BSC model
➜Protecting the name you've built
➜Holding that protection across borders
➜Expanding between the Caribbean and the US
➜Becoming the authority people quote
➜Earning the features, not buying them
➜Building wealth the business can outlive
➜Growing beyond the treatment room
➜Licensing what you know
➜Modelling the decisions before you make them
➜Choosing the people who advise you
FULL BLUEPRINT(All Tiers)-$597
Tier 05 of 05 · Application Only
🏢
Franchise
APPLICATION-BASED GROWTH
Application-only for multi-location owners, licensed practitioners, or investors who want to open a licensed location or franchise their own business. This is the highest level of the Blueprint — and the most exclusive.
APPLY FOR FRANCHISEWHAT YOU WILL LEARN
➜What has to be true before you can franchise at all
➜Making your model repeatable
➜Building the library that runs it
➜Choosing partners who won't damage the brand
➜Structuring it properly from the start
➜What the paperwork actually involves
➜Opportunities beyond your home market
➜Where the two markets differ, and why it matters
➜Preparing for the investor conversation
➜Modelling multiple units honestly
➜Bringing a new owner online
➜Protecting the brand in every market
Which Tier Is Right For You?
Not sure where you land? Contact Michelle's team for a personal recommendation — or get the full Blueprint and have every stage covered.
